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Prepare for the Ultimate Gaslighting

Viral Essay

Written by Julio Vincent Gambuto

Los Angeles on a gorgeous day during the COVID-19 pandemic

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“From one citizen to another, I beg of you: Take a deep breath, ignore the deafening noise, and think deeply about what you want to put back into your life.”

Viral Essay

21 million readers in 98 countries


This is our chance to define a new version of normal, a rare and truly sacred (yes, sacred) opportunity to get rid of the bullshit and to only bring back what works for us, what makes our lives richer, what makes our kids happier, what makes us truly proud. We get to Marie Kondo the shit out of it all. We care deeply about one another. That is clear. That can be seen in every supportive Facebook post, in every meal dropped off for a neighbor, in every Zoom birthday party. We are a good people. And as a good people, we want to define — on our own terms — what this country looks like in five, 10, 50 years. This is our chance to do that, the biggest one we have ever gotten. And the best one we’ll ever get. Read the rest of the essay...


Written by Julio Vincent Gambuto

Published by Forge on Medium




I wrote it alone, angry in my apartment. I expected, like, 100 people maybe to read it. It went around the world in 48 hours, to 21 million readers in 98 countries. Was I thrilled with the reach? Sure. But mostly I was proud of the message: maybe now we get to re-write the story of our lives and of our society. — JVG

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